“I just finished reading this. Invaluable information for anyone with a current or aspiring music career. Music school WILL NOT teach you this stuff. Daniel is doing God's work here. Seriously.”

— Douglas Seth, Guitar Academy of Southern Delaware

“This book is incredible. The information he provides about the music business and being an entrepreneur. Really helpful and looking forward to pursuing more.”

—- Kris

What does it really take to create a thriving and fulfilling career in music? By taking principles of modernmarketing and applying them. Things like:

• being strategic

• producing income generating products and services

• building an audience and delivering value to them

• writing effective copy

• growth mindset

• fostering innovation

I learned the hard way by doing the norm - teaching at schools, competing and hustling. This ‘normal’ approach eventually can lead to misery and struggle, with no growth in site and no light at the end of the tunnel. What’s in this book are the strategies and tools that helped create a fulfilling career that’s constantly building towards greater things. It does take hard work, but when your hard work is poured into the right actions, then every action you take is more meaningful and rewarding. I hope this book will help you reach that place!

For I know the plans I have for you,” declares the Lord, “plans to prosper you and not to harm you, plans to give you hope and a future. —- Jeremiah 29:11

You might be thinking “I’m just a musician and have spent so much time practicing my craft and not business”. That’s what I used to think, but business and marketing skills can be learned and practiced too. When you focus on the right actions, then practicing your marketing skills becomes an art in itself that complements your music making.